Problem: The younger generations are ashamed of their fast food habits. 

 

Objective: To develop an idea that showcases that Burger Kings menu is now 100% free of preservatives, colors and artificial flavor sources. And do so in a way that communicates the most important belief, that real food tastes better! 

 

Partners: Steven Prokuda (Sjkuda.net) & Emily Burke (emilyburkedesign.com)